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Nieuw: Marketing Implementation: Ask for the order!
Prof. Dr. John M.D. Koster RM
 The implementation of marketing plans and strategies proves to be the number one challenge! Three crucial successfactors:
* Marketing as an organizationwide process.
* Smaller and smarter marketing departments.
* Marketing as a responsibility of the line-organzation.
Make it happen. Marketeers are learning from change managers!
This book provides direction, insight and experience.
Click here to order.
The price is € 12,50, excl. € 1,50 postage costs
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